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'The Times' Lays Out John Lewis Woes On Its Core Brand Promise

  • The Times, Friday, September 14, 2018 8:18 AM
Sometimes the strapline that underpins your brand image can be a noose around the neck. That is the take from The Times this morning as it describes how John Lewis' "never knowingly undersold" led the retail stores to slash prices this year and lose money. The group was only saved from going into the red by profits at its Waitrose supermarket.

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