Deutsch Wins Newman's Own Account

Interpublic's Deutsch has won the Newman’s Own creative account, the agency has confirmed.

The client is a food and beverage company founded in 1982 by actor Paul Newman and writer A.E. Hotchner. It’s now owned solely by the Newman’s Own Foundation, an IRS-recognized charitable corporation, which carries on the founders’ commitment to use all the money it receives (royalties and profits) from the sale of Newman’s Own products for charitable purposes.

As of May 2017 the non-profit had donated over $500 million to organizations around the world.

Newman died in 2008 at age 83. Hotchner is 101.


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