In this episode of “Marketing Today,” I speak with Chris Moloney, CMO at TaxSlayer. Moloney previously served as CMO at CAN Capital and CEO at Gremlin Social, and has held key roles at brands including Wells Fargo Advisors, Scottrade, and Experian.
In this wide-ranging conversation, Moloney shares, among other things, how the original Apple Macintosh computer inspired a sensibility that led to his career in marketing and how the combination of his personal and business lives make him a more effective marketer.
He also talks about how challenger brands can thrive in competition with more established rivals. “If you are a challenger brand,” says Moloney, “take advantage of the fact that bigger companies sometimes move a lot slower and have more bureaucracy, and it takes them a while to make decisions. If you can be nimbler and faster, you can take advantage of market trends much more quickly.”
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Highlights from this week’s “Marketing Today” podcast include: