The Fader/Cornerstone, one of the earliest partnerships between publisher and creative agency, is further extending its reach into the ad world by poaching an array of talent as the company focuses on growing its strategy, marketing and original content departments.
Felipe Ferreira joins as creative director reporting to Chief Creative Officer, Trevor Eld. He brings 14 years of experience working at creative agencies both in Brazil, North America and Asia. Previously, he served as CD at companies including 72andSunny, R/GA, BBDO and Sid Lee.
His client roster includes clients, such as Nike, Rihanna, Google, Samsung, Facebook, and Coca-Cola.
In addition, Shauna Alexander, ex-Moogfest, is named director, East Coast brand partnerships to develop and grow strategic partnerships. Anicée Gaddis is named senior writer. Another Sid Lee veteran Warren Seuradge joins as senior integrated strategist to focus on brand, experiential, and communication strategy mandates. Shariah McKenzie, ex-Def Jam, is named integrated marketing strategy coordinator.
These appointments follow the company's on-going evolution to merge its creative and media businesses.
Before, the agency and media operated separately, but Eld has worked to install a creative services department in the center to bring those entities together. Now, this unit now offers creative, strategic and consulting services to clients, from one centralized hub.
“We’ve always put brands at the center of what we do. When our main offering was music, brands that worked with us realized we had the skills to go much deeper into their business,” says Eld. “Now we’re getting briefs that any agency would kill for. So we've built a creative team that understands our culture and can go deeper into the next level of brand work.