Around the Net

Mediatel Dmexco Debate Reveals 'In-Housing' Is Agencies' Biggest Threat

  • MediaTel, Wednesday, September 19, 2018 7:38 AM
A Mediatel debate at Dmexco led to the conclusion that a crisis of trust between advertisers and agencies, plus the availability of ad tech, means the greatest threat to agencies is now brands bringing their advertising and marketing efforts in-house.

Read the whole story at MediaTel »

Next story loading loading..