Kroger is rolling out its new private label apparel line, Dip, in its 300 Fred Meyer multi-department stores and large-format Marketplace stores. Included are clothing for women, men, young men,
juniors, kids, toddlers and babies. “More than 80% of the collection is priced at $19 or less. In stores, the brand is presented in its own department, with the banner prominently
featured,” according to
Supermarket News.
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