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Eye-Tracking Digital Outdoor Ads Launched at City Airport

  • Campaign, Thursday, September 20, 2018 10:58 AM
Deloitte Digital claims to have launched the country's first digital outdoor screens that can use eye-tracking technology to see who is engaging with the message and which parts of the screen they are focussing on. The first ads running the new technology are already appearing at London City Airport, Campaign reports.

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