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AOL Should Be More Like Apple

America Online and Apple Computer have loads in common. The companies attract almost cultlike followings. Apple evangelists are famously devoted and greet every new product with the fervor of dancers in a mosh pit. And AOL remains the last refuge for people afraid to venture out on the web without a virtual bodyguard. There is, however, a significant difference between the two companies. Whenever Apple is down, it bounces back with a product that is so imaginative and innovative it redefines an entire industry. The same can't be said for AOL, a company that continues to market itself by mailing out millions of free CD-ROMs with net-access come-ons.

Read the whole story at Wired, July 28, 2005 »

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