Saatchi & Saatchi London is appointing Guillermo Vega as its chief creative officer, effective October 1.
Reporting to chief executive Magnus Djaba and Global Chief Creative Officer Kate Stanners, his appointment completes the Saatchi & Saatchi London management team, alongside COO Sam Hawkey, Chief Strategy Officer Richard Huntington and managing director Larissa Vince.
Vega is not replacing anyone, as it was an open position, says an agency representative.
"The best things in life are worth waiting for," adds Djaba. "We went looking for someone with a relentless drive to discover new possibilities, someone who could lead our industry, as well as our agency.”
Most recently, Vega served as ECD of 72andSunny New York. He set up and established 72andSunny New York, the network’s third and fastest-growing office, working for clients such as Samsung and Smirnoff.
Before that, Vega was one of three founders of Wieden & Kennedy São Paolo, where he spent three-and-a-half years as ECD, growing the agency from three employees to more than 100 by winning clients including Nike, Coca-Cola and Heineken.