NFL Fumbles Start Of New Season, Fox Has Greatest Ad Exposure


Three weeks into the new NFL TV season, network audience delivery is down 3% from prior-year levels. That’s the bad news. The even worse news is that posts off the first three weeks of last season that were down double digits, as was the entire 2017 season.

While that’s also bad news for advertisers, it’s terrible news for the ad-supported networks that are most dependent on NFL inventory for revenue.

According to an analysis published today by securities firm UBS, Fox has the greatest overall exposure, with nearly a third (31%) of its commercial views coming from NFL coverage, followed by CBS (17%), NBC (5%) and ESPN (4%).

2 comments about "NFL Fumbles Start Of New Season, Fox Has Greatest Ad Exposure".
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  1. Mike Drankwalter from MRI, September 26, 2018 at 4:55 p.m.

    I'll ask the same question I asked to Wayne Friedman's article about declining NFL ratings; do you take NFL Red Zone viewership into account?  wayne didn't answer which means he didn't know or doesn't read comments...and there were only two...

  2. Joe Mandese from MediaPost, September 26, 2018 at 5:16 p.m.

    @Mike Drankwalter: I cannot speak for Wayne, but he is extremely informed about all forms of TV programming content, including the NFL. If I understand your question correctly, it is whether our coverage takes NFL RedZone viewership into account? This story is based on an UBS analysts report, which did not address RedZone, but I imagine all alternative programming options have an impact on broadcast and cable network viewering. But I dont' have access to that data. Does MRI have some we could report on?

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