Clarification: MNI Doesn't Work With Conde Nast, Has 1,200 Clients

In the September 24, 2018 story "MNI Adds 3 Magazines, Expands Options For Advertisers,” Publishers Daily went to press with information provided by MNI. MNI now has updated information, so in the interests of providing comprehensive coverage, please note the following:

MNI does not presently work with Condé Nast publications, but uses it to calculate certain metrics. Of all the titles from three big publishers — Meredith, Condé Nast and Hearst — as well as a number of independent publishers, MNI says it provides advertisers with access to over 70% of consumer facing magazines.

Baby brands invested nearly $300 million in ad spend with $31 million allocated to magazines, according to Kantar.

MNI worked with over 350 clients this year on magazine advertising. In total — across digital and print — MNI has an annual roster of 1,200 clients.

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