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Kohl's Unveils EVRI, Women's Private-Label Plus Brand

Kohl’s is launching a women’s private-label plus brand, dubbed EVRI, which the retailer says stands for easy, versatile, real (value) and inspiring. It will be available online and in stores next spring. “Kohl's joins several other retailers and apparel brands in bringing size and fit inclusiveness to its assortments and forging new private labels to differentiate its merchandise,” according to RetailDive. 

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