• by Steve McClellan  @mp_mcclellan, October 4, 2018

Interpublic’s Deutsch has elevated Kelsey Hodgkin to Head of Strategy. Based in Los Angeles, she will lead strategic planning for all clients serviced out of the agency’s office there. 

Hodgkin joined Deutsch in 2014 as executive vice president/group strategy director, leading strategy work for marquee clients across the agency’s LA  roster including Target, Tarana Burke’s #MeToo movement and Tile’s first advertising campaign which won two Bronze Lions at Cannes. 

Hodgkin, a native of the UK, brings more than 15 years of strategy experience to her new role. She has worked in three different countries and four different cities at global agencies including BBH, Ponce Buenos Aires, Modernista! And Mullen before arriving to Deutsch. She’s developed strategies for brands such as Diet Coke, Tesco, British Airways, Google, Amazon, Adidas, and Toms.