A new body and skincare brand, Art of Sport, has landed top athletes including NBA legend Kobe Bryant, James Harden (Houston Rockets), Javier Báez (Houston Astros) and Juju Smith-Schuster
(Pittsburgh Steelers) to endorse the brand. Bryant said he is a founding partner, who will “advise on all aspects of the business with a focus on brand-building and storytelling,”
according to
NY Sports Journalism. The initial group of athletes also includes pro skateboarder Ryan Sheckler, pro surfer Sage Erickson and world champion motocross/supercross racer Ken
Roczen.
Read the whole story at NYSportsJournalism.com »
