NASCAR Taps Augmented Reality For Playoffs

NASCAR is launching an augmented reality experience through its mobile app for the 2018 Monster Energy NASCAR Cup Series Playoffs.

Using the app, fans can walk through 360-degree virtual portals to experience the playoff’s memorable moments. New content will be added weekly following the playoffs race, culminating with the 2018 Monster Energy NASCAR Cup Series Championship in November.

Fans can place a 3D Coca-Cola can within their environments to start the AR experience. Coca-Cola is the sponsor.

“NASCAR is always looking for unique ways to engage fans and bring them closer to the sport, especially during the most exciting time in our season,” stated Tim Clark, NASCAR digital media vice president. “Together with Coca-Cola, we’re inviting fans to step right into the NASCAR Playoffs and experience the action, pageantry and emotion like never before.”

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