• by Larissa Faw , October 9, 2018

Assured Guaranty is launching a new integrated campaign to raise awareness for the New York-based municipal bond holder by creating the perfect city.

The "Bright Shining City" creative, developed by The Gate | New York, imagines the ideal city where no one would ever need insurance to contrast with the reality that people actually do need protection. 

The spot ends by introducing the brand's new "A Stronger Bond' tagline.

The campaign will run across digital and print channels, with TV spots appearing on CNN, CNBC, Fox Business, Fox News and Golf Channel.