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M&M's Serves Up Halloween Goodies

For the first time in 11 years, M&M's is getting in the Halloween spirit with a seasonal campaign. A humorous and slightly macabre 15-second spot from BBDO New York shows Red and Yellow departing a Halloween party, seemingly uneaten. Red is happy to have made it through another holiday without being eaten and Yellow agrees, but looks slightly ghosty. It turns out a bite was taken out of Yellow’s back and he floats away at the end. The effort includes Halloween-themed print ads.

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