M&M’s is tricking its Yellow character, but treating fans, with its first Halloween TV ad since 2007.
This year’s 15-second “Ghosted” ad (below) has Yellow and fellow spokescandy Red congratulating themselves, as they leave a holiday party, on having survived another Halloween.
But before long, Yellow is looking decidedly ghostly (not to mention showing a bite out of his back).
The creative, from BBDO New York, also includes a six-second version, “Eaten,” that will run online as well as on TV.
The ads will run online, as well as on TV, through the Halloween season.
In addition, the brand created new Halloween-themed print ads.
Previous M&M’s Halloween ads have included 2007’s “Headless Horseman” and 2000’s “Ding Dong.” Both have run intermittently over the past few years.