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Nebraska Launches 'Quirky, Self-Effacing' Tourism Campaign

The tagline for Nebraska's new tourism campaign -- “Nebraska: Honestly, it’s not for everyone” -- is "a concession — said with quirky, self-effacing charm — that Nebraska promoters hope will highlight what the state does provide to potential vacationers: Outdoor recreation, natural beauty, an escape from the city and a connection to the West," according to the Kansas City Star.

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