IPG Surprises Agency M&A Market With Acxiom Deal: Dentsu, WPP Lead In Volume

Madison Avenue went on a shopping spree during the first three quarters of 2018, spending billions to bolster the big agency holding company’s holdings. While Dentsu and WPP were most acquisitive in terms of the number of deals (13 acquisitions and 11, respectively), Interpublic did one that was by far …

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