• by Larissa Faw , October 19, 2018

Although the Publishers Clearing House Prize Patrol have been surprising winners with its signature big checks for decades, PCH is ramping up the campaign by inviting along celebrity Wayne Brady, who featured in PCH’s new ad campaign.

The creative, developed with Ron Foth Advertising, shows Brady playing off surprised reactions of real PCH winners, and then encouraging viewers to enter for their chance to win "$7,000 a Week for Life."

Sample the work here.

The media buy for the campaign runs across TV and digital beginning Oct. 29.