In this week’s episode of “Marketing Today,” I speak with Julie Eaton, vice president and general manager at Corian Design, a unit of DuPont. Eaton’s 23-year career at DuPont started in manufacturing and technology before evolving into roles in product leadership, first with Kevlar and now in her current position with Corian Design.
During the course of our conversation, Eaton discussed the “new” DuPont, the challenges of launching a brand inside a larger company, and how she always strives to bring learning with her to every new role she takes on.
She also talked about what it means for Corian Design to transition from product brand to master brand, “As we looked at where we were headed, we saw the possibility to be so much more,” said Eaton. “We are so proud to be a part of DuPont, which continues to stand for innovation and differentiated high-performing products that make a meaningful difference in the world.”
And she added this about Corian Design’s new direction: “Architects and designers and consumers create beautiful spaces that are healing, that are calm, that are tranquil, that are fun. And so our orientation is to be a part of that and facilitate that.”
Highlights from this week’s “Marketing Today” podcast include