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Motorcycle Sales Drop Due To Aging Boomers

  • USA Today, Wednesday, October 24, 2018 8:30 AM
Harley-Davidson reported higher quarterly earnings, but its U.S. motorcycle sales continued to plunge. The company has struggled to attract younger customers who haven’t shown interest in motorcycling like past generations. “Baby boomers, earlier a boost to Harley's sales as they hit some of their best income-earning years, are now aging out of riding,” according to USA Today.

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