FCB Montreal is appointing Sylvain Dufresne as vice president, head of creative to oversee the agency's creative department.
Dufresne will also lead creative on brands including Air Canada, BMO, Belairdirect, BMW and the recently awarded Home Depot.
The 15-year veteran held similar roles at Ig2 and Publicis, where he has been credited with landing six new business pitches for Publicis Montreal in the past 12 months. His prior client experience includes La crème, La Cage, and Le Parc Olympique, Life Saving Society and relaunching Maxi’s with Martin Matte.
This newly created role comes a year after FCB appointed Samia Chebeir president FCB Montreal.