Marketers Pessimistic About Delivering Promise Of 'Personalized' Ads

Creating personalized ads that are relevant and meaningful to consumers is one of the new Holy Grails of marketing, but only about a third of marketers surveyed recently by Forrester Consulting are confident they can achieve it.

The study, which surveyed 109 U.S. marketing strategy “decision-makers” for ad-technology firm …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications