Simulmedia Adds OTT Inventory To Media Buying-Planning System

Advanced TV advertising technology company Simulmedia is adding OTT inventory from its linear TV partners to its system to help marketers gain additional reach..

Simulmedia now has access to ad inventory from 50 OTT streaming TV networks, which will be added to its Transparent TV platform, where advertisers can plan, buy and activate video campaigns.

Previously, the system has delivered hundreds of millions of viewers across more than 80 national networks, per the company.

To boost this effort, Simulmedia has partnered with SpotX for technology, comScore for ad measurement, Nielsen’s Digital Ad Ratings and NBCUniversal's new CFlight TV data measurement -- all to better integrate marketers’ linear and OTT campaigns.

NBC’s new CFlight measure, launched for TV advertisers during last summer’s upfront advertising market, offers a single audience guarantee for marketers’ video ad exposure on NBC platforms for the length of their campaigns. It is based on specific demographic impressions on average Nielsen commercial minute ratings. This includes live and delayed TV viewing, VOD, OTT, desktop and mobile.



Dave Morgan, CEO, Simulmedia, stated it is adopting CFlight because “we believe it is the best framework we have seen so far for rationalizing and counting premium video ad impressions across multiple platforms from a single media owner.

“We believe that it has a real chance to be adopted across the entire TV and premium video industry.”

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