The Sum Of Nielsen's Parts: 'Watch' It Here
- by Joe Mandese @mp_joemandese, October 26, 2018
Most -- nearly 85% -- of the enterprise value of Nielsen comes from its "Watch" division, which comprises its media measurement services. The rest comes from "Buy," which is its consumer marketing research services and/or its corporate value. That's according to a "sum-of-the-parts" analysis published by Wall Street securities firm …
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