NBC Cancels 'Megyn Kelly Today,' Took In $180M In Ad Sales

NBC has dropped “Megyn Kelly Today,” due to her remarks about racism.

NBC’s “Megyn Kelly Today” took in some $180 million in national TV advertising sales over the past 12 months, according to Kantar Media. 

NBC News stated Friday: "’Megyn Kelly Today’ is not returning. Next week, the 9 a.m. hour will be hosted by other ‘Today’ co-anchors."

The decision stemmed from Kelly’s Tuesday remarks. On her show, she talked about inappropriate racist Halloween costumes: 

“What is racist? Because truly, you do get in trouble if you are a white person who puts on blackface at Halloween or a black person who puts on whiteface for Halloween. Back when I was a kid, that was OK, as long as you were dressing up like a character."



Kelly later apologized.

TV advertising data from iSpot.tv says the show’s biggest brands airing commercials over the last year included: Xarelto, $9.3 million (123 airings); Tide, $5.2 million (257 airings); Neutrogena, $5.0 million (267 airings); Progressive, $5.0 million (180 airings); and Walgreens $4.4 million (159 airings).

Completing the top 10: Downy, $3.6 million (158 airings); Walmart, $3.5 million (159 airings); Citibank, $3.4 million (169 airings); Victoza, $3.4 million (41 airings); and Pampers, $3.1 million (134 airings).

Over the past year, SQAD says the show’s 30-second unit commercial pricing for “Kelly” was at a high November 2017, over $18,000, to a low of around $13,500, and then rising to more than $15,000 in April.

From September 2017 (the show’s debut) to March 2018, “Megyn Kelly Today” averaged 2.46 million Nielsen viewers. In signing  her away from Fox News Channel, Kelly reportedly inked a three-year $69 million multiyear contract with NBC News.

2 comments about "NBC Cancels 'Megyn Kelly Today,' Took In $180M In Ad Sales".
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  1. Ed Papazian from Media Dynamics Inc, October 29, 2018 at 10:08 a.m.

    I suspect that the stated reason for the show's cancellation as well as Megan's impending departure fron NBC was merely a convenient  excuse----though not without merit---for ending a relationship that never seemed to be a good fit anyway.

  2. Darrin Stephens from McMann & Tate replied, October 29, 2018 at 11:10 a.m.

    I don't think NBC has announced a reason for the show's cancellation, but the media seems to have drawn the conclusion stated here.

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