Tiger Woods tops Black Enterprise magazines list of the biggest and most-influential celebrity endorsers, as announced in the September issue. Woods, with an estimated $54 million a year in
endorsement earnings, led the list that includes tennis sisters Venus and Serena Williams, basketball legend Michael Jordan, and L.A. Lakers MVP center Shaquille O'Neal, who is featured on the cover.
The magazine that by 2006, the buying power of affluent African Americans will reach $292.4 billion, with the entire African American market totaling $682.5 billion. “Advertisers seeking a piece of
this multibillion-dollar pie often turn to the power of celebrity to generate huge revenues, with the added benefit of mass-market appeal,” according to the magazine.