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General Mills French-Style Yogurt Experiences Record Sales

Sales of General Mills' French-style yogurt brand, Oui, have topped $100 million since its launch in July 2017. What’s especially significant about this is that traditional yogurt sales have fallen off, as Greek-style yogurt has lost its appeal. Pankaj Sharma, president of the company’s U.S. yogurt business, told Food Navigator the overall category will return to growth. “Consumers are still looking for fresh and chilled products at the store perimeter,” Sharma told the website.

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