BrightTALK Integrates With HubSpot To Target Webinar Viewers

BrightTALK, the provider of a inbound marketing platform, is partnering with HubSpot to help shared customers build revenue, the firm announced on Thursday.

As a HubSpot Connect Partner, BrightTALK will facilitate the tracking of webinar and online talk results and the launching of co-marketing campaigns in various channels, the company says.   

Marketers who use the integrated service can choose from more than 50 data points of viewer behavior to target communications, it adds. 

They can also use the data to nurture, score and convert viewers into customers, it adds. 

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