• by Karlene Lukovitz  @KLmarketdaily, November 5, 2018

In a holiday extension of its “Joie de Bière” campaign, with Mother agency, Stella Artois is encouraging people to be less concerned about physical presents and more focused on spending quality time and making memories with friends and family.

A 15-second TV ad for the campaign (below), taglined “Best Present is Being Present,” has a young woman being inspired to put a great big present to better use once she experiences her friends engaging in a piano sing-along in a bar.

The spot will air nationally through the end of December, on networks including CBS, AMC, TBS and TNT.

The campaign also includes out-of-home advertising in markets including Chicago, Los Angeles and Miami, and short videos being run on YouTube and local outlets including Time Out New York, Spotify LA and The Miami New Times.