• by Larissa Faw , November 8, 2018

Barnes & Noble is releasing its first work under new ad agency Havas North America, which takes a storytelling approach to reach customers this holiday shopping season.  

The integrated campaign's anthem ad is designed to illustrate how the store's merchandise can inspire people to learn and live more fully before ending with the tagline, "Nobody knows books like we do."

Other spots are more product-oriented, supporting specific book genres and titles. 

The campaign launches Nov. 9 in cinema and Nov. 12 on cable TV.