Teen Vogue is partnering with Puma on season two of its documentary series “Do You,” a franchise created by the athletic retail company in 2016 to inspire and support women worldwide.
Last year, Puma launched the “Do You” docu-series in collaboration with model and actress Cara Delevingne, who hosts the show. The series brings together strong women from different industries to tell their stories.
This four-episode second season is produced by Teen Vogue and features members of Teen Vogue's 2018 class of “21 Under 21.” Selected annually by its editors, 21 Under 21 are women and girls pushing culture and society forward.
“Puma shares Teen Vogue’s mission of celebrating groundbreaking young people from around the world,” stated Julie Graybill, vice president, revenue, Teen Vogue.
Each episode will profile one person from the 21 Under 21 list, including Nigerian-born fashion designer Tia Adeola, Olympic speed skater Maame Biney, reproductive-justice activist Deja Foxx and British Labour Party member and LGBTQ+ advocate Lily Madigan.
The first episode features Adeola, “The Trendsetter,” who speaks with Delevingne about her love of fashion, move to New York City and her dedication to diversity in casting as she prepares for her 2018 fashion show.
The video is just over four minutes, and shows Adeola’s life in New York as she prepares for her fashion show and talks with Delevingne as she tries on her designs.
The “Do You” season two episodes are available on Teen Vogue and Puma’s YouTube channels.
Teen Vogue and Puma are also partnering on-site at the annual Teen Vogue Summit taking place in Los Angeles on November 30 and December 1.
Puma will host a “#DoYou” studio with workout classes for attendees at the summit, as well an onstage moment with Delevingne to honor Teen Vogue’s 2018 class of 21 Under 21.