Nanoinfluencers, or Nanos for short, are people who have as few as 1,000 followers and are willing to advertise products on social media. “Their lack of fame is one of the qualities that make
them approachable. When they recommend a shampoo or a lotion or a furniture brand on Instagram, their word seems as genuine as advice from a friend,” according to the
New York Times.
“Brands enjoy working with them partly because they are easy to deal with. In exchange for free products or a small commission, nanos typically say whatever companies tell them to.”
Read the whole story at The New York Times »
