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Diageo Spirits Sale All About 'Premiumisation,' 'Sky News' Says

  • The Drum, Tuesday, November 13, 2018 8:02 AM
Sky News has an interesting read this morning on why Diageo has sold off 19 spirits brands which, frankly, most people in the UK would not have heard of. The analysis suggests the GBP427m sale is designed to allow the company to focus on growing its premium brands.

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