Ben & Jerry's, Other B Corps., Seek To Harness Voter Enthusiasm

A coalition of Certified B Corporations, including Ben & Jerry’s, Patagonia, Seventh Generation, Amalgamated Bank and Danone North America, are partnering to launch a campaign to spark a  movement building off the midterm elections. 

The "Vote Every Day" digital campaign, developed with Fortnight Collective, uses animation and a female voiceover to suggest that consumers’ voting doesn’t have to stop on Election Day but can continue every day by changing the way people shop by buying from Certified B companies. The certification is obtained by meeting certain standards of verified social and environmental performance, public transparency, and legal accountability.

The campaign runs via Facebook/Instagram, YouTube and programmatic display.

 

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