• by Larissa Faw , November 14, 2018

Major League Lacrosse (MLL) has selected Troika for the sport league's rebranding initiative that will revamp its logo, website, branding on all marketing and communications materials, and all league-branded apparel and merchandise. The project will be finished before the 2019 MLL season begins.

Troika, a part of the Troika Mission Group, says its work will be "heavily influenced" by a custom fan research study done by Nielsen Sports & Entertainment during the 2018 season, which generated more than 3,000 responses from MLL fans and followers. 

In addition to this branding effort, MLL has made several changes during the 2018 offseason, including a shift of the schedule to a post-Memorial Day start, beginning on Friday, May 31, 2019; an increase in the salary cap; an expansion of the game schedule; and the addition of one player to the game day active roster.