• by Steve McClellan  @mp_mcclellan, November 16, 2018

Celebrity Cruises has selected London-based Lucky Generals for global creative ad duties after a review, the agency has confirmed.

Lucky Generals is part of Omnicom’s TBWA UK Group.

The selection comes as Celebrity, a Royal Caribbean subsidiary, is undertaking a four-year $500 million makeover of its fleet.

The cruise line spends an estimated $30 million annually on ads.