Travelocity And American Air Launch New Relationship

  • August 21, 2002
AMR Corp.'s American Airlines agreed to provide Travelocity access to a broad range of fares including Internet and vacation-package fares. Financial terms weren't disclosed. In a press release Tuesday, Travelocity said it will launch new splash pages, banner ads and and conduct email campaigns over the next several weeks to promote the fares. Additional exposure is planned through Travelocity partner sites AOL and Yahoo!.
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