Black Friday + Cyber Monday = Green Q4

It’s beginning to look a lot like a record holiday shopping season. Based on early results from Black Friday and projections for today’s “Cyber Monday,” e-commerce sales are on track to surpass previous records by a couple of billion dollars.

“Numerous sources indicate solid holiday sales for the Thanksgiving weekend and holiday season-to-date and we remain comfortable with our expectation for mid-teens e-commerce holiday season growth,” the equities research team at Raymond James confirmed in a round-up of indicators, including:

  • Adobe: 25.3% expansion in Thanksgiving and Black Friday e-commerce sales (vs. 17.7% in 2017).

  • Salesforce Commerce Cloud: 13% expansion in Black Friday sales (vs. 32% last year).

  • Amazon: in the first nine hours of Black Friday sales, customers are “shopping at record levels.”

Adobe, meanwhile, projects today’s e-commerce sales will expand more than 18% to $7.8 billion, which would bring the Thanksgiving through Cyber Monday sales to $23.4 billion, setting a pace for a record holiday shopping season and Q4 U.S. retail sales expansion.

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