MRC: Facebook Passes Key Accreditation Milestone, Third Parties Still Pending
- by Joe Mandese @mp_joemandese, November 27, 2018
Facebook has passed a “substantial milestone” toward gaining industry accreditation for its “viewability pipeline measurement process,” ad industry ratings authority, The Media Rating Council (MRC), announced Monday afternoon.
The MRC said it has completed its assessment of the component of the process controlled by Facebook, and that its audit committee …
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