The first episode focuses on the “gig economy” and is presented by BBC World News journalist Colleen Hagerty. The show will be presented from BBC News’ Washington, D.C. bureau or from the field. It is shot in vertical video for mobile viewing.
Facebook Watch rolled out internationally in August, after being available in the U.S. for a year.
The BBC joins a number of other publisher partners based in the U.S., such as ABC News and BuzzFeed. They are all part of an initiative, announced by Facebook earlier this year, to test a destination for video news content from trustworthy sources on the Watch platform.
Facebook funds the news shows, which are available exclusively in a dedicated Facebook Watch section. “Cut Through the Noise” will be available for U.S. audiences here.
BBC previously reported the revenue split is 55% to the creators and 45% to Facebook.
“Social media is an important source of news and information for many Americans, so we are always looking for new ways of bringing our audiences high-quality, nonpartisan news coverage they can trust from around the world,” Jim Egan, CEO, BBC Global News, stated in September, when the “Cut Through the Noise” show was first announced.
Each week, the show will tackle a different issue “that matters to U.S. audiences,” per a statement.
This year, BBC World News was named the U.S.’ most trusted TV news brand in a consumer study created for MediaPost’s Research Intelligencer by Brand Keys. BBC World News was closely followed by Fox News and PBS.
International audiences can watch “Cut Through the Noise” on the Facebook Watch platform by following the BBC News page and adding it to their Watchlist.
New episodes will air every Thursday.