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Brands Battle Amazon's Extreme Control

  • Re/code, Thursday, November 29, 2018 10:18 PM
"Over the past few months, Amazon has applied intense pressure to consumer brands across different product categories — seizing more control over what, where and how they can sell their goods on the so-called everything store," according to brand execs and analysts interviewed by Recode. Brands like Birkenstock and cellphone accessories company PopSockets have severed their relationship with Amazon, and others are likely to follow. “It often does not feel like human beings over there,” says one source.

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