Toyota Motor Sales USA will once again be in the advertising lineup for the Super Bowl.
TheToyota spot will feature the new 2019 RAV4, a top-seller in the automaker’s roster.
The Super Bowl spot’s creative development will be led by Burrell Communications, with Saatchi & Saatchi handling media.
“Toyota’s multi-agency approach is part of the brand’s broader strategy to embrace diversity nuances throughout the strategy, creative and communications of all its campaigns,” according to a statement.
No creative specifics were given.
The automaker joins several others who have announced Super Bowl intentions, including Hyundai and Kia.
Toyota’s emotional effort last year, “Good Odds,” which featured inspiring Paralympians, placed at the top of Ace Metrix’s quarterly round-up of best creative and was also lauded by YouGov’s BrandIndex.