Calvin Klein is planning a new “consumer-centric” marketing strategy that will see the brand shift to a “digital-first, socially amplified model, with video the preferred format,"
according to WWD. “We will be exiting pure print advertising effective February 2019,” said a Calvin Klein note seen by WWD
. All future partnerships will be led by digital content
and “we will only consider print pages as a complement to these programs.”
Read the whole story at Women's Wear Daily »