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Calvin Klein Says Goodbye To Print Ads

Calvin Klein is planning a new “consumer-centric” marketing strategy that will see the brand shift to a “digital-first, socially amplified model, with video the preferred format," according to WWD. “We will be exiting pure print advertising effective February 2019,” said a Calvin Klein note seen by WWD. All future partnerships will be led by digital content and “we will only consider print pages as a complement to these programs.”

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