Foot Locker and Adidas are working with musicians Kid Cudi, Raury and H.E.R. and athletes Patrick Mahomes, Donovan Mitchell and Candace Parker for the launch of Asterisk Collective, described as
“a platform empowering creative partners to make a difference in the world through their respective initiatives, positively impacting communities all over the world.” The effort,
which will be supported by a footwear collection from Adidas, includes a dedicated website, digital, social media and point of purchase.
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