1800 Tequila and hip-hop star Pusha T have released an album featuring 10 aspiring hip-hop artists.
The 10 tracks mark the launch of a branded artist-discovery platform, 1800 Seconds (:1800), created to give unsigned artists an opportunity to write and release -- on a national scale -- three-minute tracks backed by the full production and marketing support of a record label.
Pusha T selected the first group of artists. Each was challenged to write and record an entirely new track during a studio session with Pusha T in Los Angeles. The established hip-hopper also curated the 30-minute album featuring the new tracks.
In conjunction with the release, the artists performed their tracks live at Sony Hall in New York City, with Pusha T closing out the show.
The featured artists include Ant White (Philadelphia), Cartel Count Up (Hampton, Va.), Don Zio P (Middletown, Conn.), Hass Irv (Harlem, N.Y.), Monalyse (Detroit), Nita Jonez (Houston), Sam Austins (Detroit), T Got Bank (Brooklyn, N.Y.), Trevor Lanier (Wilmington, N.C.) and Tyler Thomas (Los Angeles).
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The album is available for download on 1800seconds.com, Spotify, Apple Music, SoundCloud and other streaming sites.
The platform’s site includes a 12-minute video about the project and the artists (also posted on YouTube and embedded below).
In previous years, 1800 Tequila has supported hip-hop music with programs including its “The Refined Player” series and “Back to the Block” series.
Exposure originated the initiative’s concept and strategy.