Fiat Chrysler Taps Starcom As Its New U.S. Media Agency

Automotive giant Fiat Chrysler has selected Publicis Groupe's Starcom as its new U.S. media agency after a review that began in May. IPG Mediabrands' UM is the incumbent and participated in the review, according to the client. 

The firm spent an estimated $970 million on measured media in the U.S. last year, per Kantar Media.

A rep for the car company replied to a query that “FCA US has hired Starcom as its lead media and social media agency.” The rep declined to elaborate.

It has been an active year for agency reviews among major auto clients. Ford reshuffled its roster, adding BBDO as its lead creative agency, a task previously held by WPP’s GTB. That agency retained media and other duties, but confirmed today it was cutting its staff by about 2%, following the shift of creative duties.

WPP made up some lost ground last month when it won the Volkswagen creative account for North America following a formal review.

Starcom referred queries about the Fiat Chrysler win to the client.

—with reporting by Tanya Irwin and Larissa Faw.



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