Impact Shares' Female Empowerment Campaign

Impact Shares is partnering with YWCA and VSA Partners for a female empowerment campaign designed to raise awareness for the financial platform's new ETF portfolio that trades on the NYSE under WOMN.

The creative — shot by noted photographer Art Streiber — features black and white imagery of women alongside messaging that plays off traditional NYSE ticket symbols to convey women's issues, like Sxism, Paygap, and Stigma. The WOMN ticker, by contrast to the black and white, is in the color orange. 

The media buy includes placement in Time magazine's People of the Year issue and an OOH takeover of Manhattan's financial district and Times Square.


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